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Imagine having the dedicated time and space to share your hopes and fears, ideas and dreams. To work closely with someone whose priority it is to help you to get clear on where you're going and the steps you're going to take to get you there.

What's included?


Every fortnight you'll receive a beautifully designed, easy to use workbook with detailed action steps to take to fuel your journey


x6 90 minute, private Coaching sessions

This is our time to dive deep into where you're at and how you're feeling.  I'll listen deeply and help you to connect the dots.  I'll guide you through the fortnightly activities, providing you with inspiration, challenge and accountability.  

These sessions take place using ZOOM or facetime or if you live locally to Sarah (accessible to Nottingham), we'll meet in person.


unlimited email access

You'll spend time outside of our Coaching sessions on 'homework' activities.  I'll be on hand via email if you get stuck, need reassurance or to send you a virtual high five as you celebrate your new learning and successes!


unique blend of coaching, mentoring and design thinking

On this one-to-one programme you'll get 'straight from the horses mouth' access to the experience I've had pivoting in my career and creating two successful brands.  Sharing my experience is part of my 'pay it forward' ethos and acts as a thank you to the people who have supported, inspired and empowered me on my journey.    


50% product pass for all future programmes and events

By taking part in a 'by Design' programme you'll learn the value of being able to problem solve and to be agile.  I have a host of complementary programmes in the pipeline and as one of my one-to-one clients I'll share these with you at a significantly discounted price.  This is a limited launch offer!

I left each session feeling re-energised and determined to make some changes

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Module One | Connect

In module one you'll turn your attention to yourself. You'll connect with your story so far and describe the needs you have for the future life you're going to create. Together we'll understand your inner critic and create a more confident, creative and positive mindset for the modules ahead.

Workbook One: What got me here

Workbook Two: Establishing my needs

Workbook Three: What's holding me back

Module Two | Energise

In module two you'll start to super-charge the energy you will have started to build in module one. Your values underpin the decisions you make so getting clear on these is our first step. You'll then describe what makes you you - what you enjoy doing, what you're great at, what you'd love to learn about. And then we'll look beyond you - to find those people in your life who are going to be there on this journey with you (sorry for my use of the 'j' word)!

Workbook One: Knowing your values

Workbook Two: Imposter who?!

Workbook Three: Collective Brainpower - part one

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Module Three | Imagine

In module three we'll unleash your creative confidence! If you think you're not creative - think again. If you think you are - you're half way there already! We'll explore how imagination, play, experimentation will help you to have and develop ideas the will enable you to live a life you love.

Workbook One: Fuelling my creative confidence

Workbook Two: My Initial ideas

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Module 4 | Insight

In module 4 you're going to get curious (another key ingredient to fuelling your creative confidence). You're going to ponder the people and places who can share new knowledge with you. You'll seek out a new network - people whose insight, experience and wisdom will help you develop your ideas. Your ideas will start to take shape and you'll learn which you feel inspired and excited by.

Workbook One: Insight planning

Workbook Two: Insight in action

Workbook Three: Collective Brainpower - part two

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Module 5 | Experiment

In module five you'll learn the art of prototyping, testing and experimenting. Making 'one giant leap' into the unknown can be terrifying. By designing a series of mini experiments you'll start to test your ideas in a safe way - you'll go from talking about them theoretically to doing them in practice. In module five you start living a life by design!

Workbook One: Prototyping

Workbook Two: Designing experiments

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Module 6 | Fuel

In module six you'll reflect back on everything you've learnt about yourself - your passions, your ambitions, what you're great at, what you want to learn about in the future. You'll think about the habits you'll create to keep the momentum going, you'll put plans in place and continue taking the steps you want to take to live a life you love.

Workbook One: Starting blocks

Workbook Three: New habits

Workbook Two: My manifesto



Book your free, discovery call

Taking the first steps in designing a life you'll love can feel daunting.  Discovery Calls are a great first step - we'll have a chance to get to know each other to see if we feel we can work together.  We'll explore where you're at now, where you want to be and some of the things that are getting in your way.  Following our call we'll decide if we'd like to work together - no pressure, no strings just good conversation.